Practical Tips for

Branding Your Nonprofit

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Illustration of a personal note envelope being sent through the mail. Paper airplane zooms in front of the envelopes, representing sending the note quickly after a gift.
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Learn why personalized touches after Giving Tuesday are the key to donor retention. From handwritten notes to modern hacks like video messages, discover the best ways to show appreciation and build lasting relationships.

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The “I Voted” sticker is a staple of elections and will soon be overrunning our Instagram feeds, but what if this little sticker looked more fun? Here’s a quick exercise to get your creative muscles warmed up.

Illustration of a woman with red hair holding a large eyedropper tool and pointing to a large spinning wheel of colors, like a color wheel.
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Color is the “secret sauce” of your brand, and if you wield its power wisely it can help people connect with your brand much more easily. Find out how your primary brand color ties into your personality.

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2020 Raise More Together Virtual Summit I have yet to meet someone who thought, “When I grow up, I want to be a fundraiser!” It’s a big part of running a successful nonprofit, yet can be one of the most stressful parts of the job. Whether we like it or not – fundraising is a…

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While the world seems to have hit pause during the COVID-19 outbreak, this is actually the perfect opportunity to sharpen your leadership skills. Below are our favorite resources, from books to podcasts to magazines, that are sure to keep your mind sharp and your heart inspired. Take a look at one (or a few!) of these awesome resources — all of which are eye-opening and enjoyable!

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Social distancing. Businesses closed. Scarcity mentality. Quarantine may not be what you expected for this season, and donations may not be flowing as freely as they were in February, but there are still great opportunities available while we wait for the storm clouds to clear. In this post we share our top 10 tips to help nonprofits thrive during a time of crisis.

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Today we’d like to introduce you to Lauren Atherton.

Lauren, can you briefly walk us through your story – how you started and how you got to where you are today.

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Authenticity— it can’t be bought, it’s difficult to define, and it can be hard to measure. And yet it is essential to bolstering strength within a brand. In this post we share the five qualities of truly authentic brands. Together, these qualities combine to create undeniable brand authenticity. If you implement all five of these components, you’ll become a brand that people trust, prefer, and are proud to support.