Branding & Web Design for Small-Team Nonprofits

Great brands are magnetic; they draw us in and keep us wanting more! Here at HeartSpark, we believe in the power of great branding to help nonprofits shine bright, stand out, and win big.

“The final product is unbelievable. Lauren is absolutely delightful to work with. It has been a game changer for us.”
Yellow star with a black hand-drawn arrow to represent upward growth of a clear brand strategy.

Clear strategy that will grow with your nonprofit

A red spark circled by a hand-drawn black line to represent excitement and focus of a new logo design.

A Brand You’ll Feel Excited to Wear and Share

A teal star shape with a hand-drawn arrow swirling through the middle represents a clear path for nonprofit website visitors.

Website design that guides your supporters

Photo of a nonprofit leader petting a shelter dog, but surrounding this sweet image are lots of hand-drawn squiggle lines meant to represent the constant questions and needs of a nonprofit founder. There are a few additional colored geometric shapes around the image.

Are you tired of doing the heavy lifting to explain your nonprofit’s unique value?

Outdated logos, random colors and fonts, cobbled-together websites, vague messaging… when your brand is out of alignment, you always have more explaining to do—and every project feels like a scramble. Ad hoc branding is preventing some of the most deserving nonprofits from working smarter and seizing big opportunities. 

Countless executive directors come to HeartSpark feeling embarrassed by their organizations’ logos and websites, and they’re exhausted from months or years of manually explaining what they do, why it matters, and why donors should give.

If this is you, let’s work together to create a brand that does the promoting for you. 

Case Studies

Refreshing the look of a successful nonprofit that supports high school girls as they pursue STEM education and
Texas youth theater blending community, faith, and artistic excellence is now in the spotlight with a polished brand
This tech-forward nonprofit got a clean look and website to match their bold vision to coach every kid

Design Services for Nonprofits

Brand Alignment For Every Budget

HeartSpark founder Lauren Atherton loves helping even the smallest and newest nonprofits shine brighter. Whether you’re looking to make a few adjustments or completely rebrand, there’s something here to help you up your game.

Brand Positioning Matrix

Find Your Nonprofit's Position and Personality

Lauren will review your current visual brand, website, and social media profiles to identify gaps in your branding. Then share specific recommendations to define your brand personality and messaging so everything you say feels authentic and resonates with your audience.


Hear from our happy clients

Christi McDaniel, Founder of Children Striving Together
"I loved the knowledge Lauren had and how she really seemed to be vested in what we do for the youth. Our site traffic increased and we continuously receive amazing comments on our website."
Founder of Children Striving Together
Young woman wearing hoop earrings and a blue sweater smiling confidently at camera.
"Working with HeartSpark Design on a brand refresh and website design is one of the best decisions we have ever made for our nonprofit. We could not be more pleased with the final products. They are game changers for our organization. Worth every dollar! If you are considering working with HeartSpark, I wholeheartedly recommend!"
Founder of Shine Performing Arts Studio
Johanna, Founder of Covered Colorado
"We just finish working with HeartSpark for a rebranding of our nonprofit. Their professionalism and attention to detail made such a difference. The final product is unbelievable. Lauren is absolutely delightful to work with. It has been a game changer for us."
Founder of Covered
Tess Bradford, Founder of Her Spark Inc.
"The perfect answer: Lauren Atherton and HeartSpark Design. My nonprofit, Her Spark, needed a design firm to redesign our website, and Lauren at Heart Spark Design was amazing. She was thoughtful, engaged and thorough with leading our team through every step of the design process. I highly recommend Lauren and HeartSpark Design."
Founder of Her Spark, Inc.
Dawn Reiner, President of Loeys-Dietz Syndrome Foundation
"I have had the pleasure of working with HeartSpark Design on revitalizing the look of our brand and then taking this new clean, modern inviting look and transcending it into a whole new Squarespace website and annual report. Our new look engaged our community with refreshing aesthetics and an easy to navigate format."
President of Loeys-Dietz Syndrome Foundation
Karen Long, Executive Director of The Academy for Lifelong Learning
“HeartSpark guided our nonprofit through a lengthy branding and website redesign process with support and great advice. Our members, teachers and board of directors were wowed by the beautiful graphics. Our staff was relieved by the new streamlined process and ease of use from our new website.”
The Academy for Lifelong Learning
Shannon O'Berski, Meadow Brook Hall
"HeartSpark is such a pleasure to work with. Their ideas are fresh and creative. They work quickly and never miss a deadline. I had such a great experience working with Lauren and the best part…our new wedding brochure is absolutely beautiful. I look forward to working with them on future projects!"
Shannon O'Berski
Meadow Brook Estate

You're in good company.


Free Resources for Small Team Nonprofits

URG connects donors to your mission through shared values and inspires support. Improve your direct response strategy and attract passionate
Forget traditional “professional” looks! Learn how structured and unstructured elements can enhance your brand’s appeal and authenticity.
Adapt Storybrand strategies for nonprofits by creating values-centered marketing plans.
Photo of Lauren Atherton in a yellow blazer jacket smiling warmly at the camera. Behind her is a bold blue "spark" shape to help add emphasis.

Weekly Design Tips for Your Nonprofit

Forget adding more “shoulds” to your list, every week Lauren Atherton will share practical resources to your inbox. Nonprofit branding best practices, design inspiration, needle-moving website tips, and smart strategies to help your nonprofit grow. You in?

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