Your nonprofit is impressive. Does it look the part?

Great brands are magnetic; they draw us in and keep us wanting more! Here at HeartSpark, we believe in the power of great branding to help nonprofits shine bright, stand out, and win big.


This tech-forward nonprofit got a clean look and website to match their bold vision to coach every kid affected by serious illness.

Shine Performing Arts Studio

Polishing this youth theater’s brand and website has put them confidently in the spotlight, right where they belong.

Her Spark

A local nonprofit that supports high school girls as they pursue STEM education and chase down careers of tomorrow gets a fierce glow up. 

Children Striving Together

An after-school mentorship program had a strong reputation supporting LA youth and their families with positive outlets, but needed help propelling their nonprofit into the next phase of growth.

Are you tired of doing the heavy lifting to explain your nonprofit’s unique value?

Outdated logos, random colors and fonts, cobbled-together websites, vague messaging… when your brand is out of alignment, you always have more explaining to do—and every project feels like a scramble. Ad hoc branding is preventing some of the most deserving nonprofits from working smarter and seizing big opportunities. 

Countless executive directors come to HeartSpark feeling embarrassed by their organizations’ logos and websites, and they’re exhausted from months or years of manually selling what their brands should be selling for them. 

If this is you, let’s work together to create a brand that does the selling for you.

Brand alignment for every budget

HeartSpark founder Lauren Atherton loves helping even the smallest and newest nonprofits shine brighter. Whether you’re looking to make a few adjustments or completely rebrand, there’s something here to help you up your game.

Branding Course The Matchbox Method

Ready to tackle your brand head on? Our self-paced branding course teaches you step-by-step how to use strategy and design to connect with the right people via your name, logo, website, and more. This course is perfect for new nonprofits or anyone looking to DIY a brand refresh.

Branding Assessment Total Brand Review

Not sure where your brand is at? Lauren will review your name and logo, messaging, website, and social media profiles, and share specific recommendations to strengthen your nonprofit’s brand identity. This assessment is great if you’re preparing an RFP or have an internal design team in search of direction.

Custom Services Branding + Website Design

Work directly with Lauren and her expert partners to build a research-informed brand and website that will work for your team for years to come. Lauren’s signature process, high-caliber design experience, and love of small-team nonprofits set HeartSpark apart from bigger creative agencies.

Get Access to Free Design Workshops & Weekly Branding Tips for Your Nonprofit