(And there’s no clear expiration date!)
A DIY Brand Works… Until It Doesn’t.
Your starter brand did exactly what it needed to do in the early days.
It got you launched. It helped you show up. But now?
You’re in the messy middle.
More programs.
More visibility.
More people depending on you to get this right.
- So things feel inconsistent.
- Explaining what you do takes longer than it should.
- Your team second-guesses design decisions.
- And that quiet mismatch? Donors and partners can feel it, even if they can’t name it.
You need a brand system:
One built for where your organization is now, and where you’re headed next.
Less Beige.
More boldness.
Safe design blends in.
But bold brands grab attention.
We design brands that help nonprofits show up with confidence, clarity, and conviction so donors don’t just understand your mission, they feel it.
Because belief is what turns attention into action.
Brand Personality
We believe a core personality is at the center of every brand. Yes, even nonprofits!
Discover how your mission wants to show up visually and verbally so your brand feels 10000% true to you.
Ways to Work Together
SPARK Strategy Session
A focused, one-on-one session where we untangle what your nonprofit does, why it matters, and how to communicate it clearly.
In 90 minutes, we’ll dig into your strategy, differentiators, and opportunities — and you’ll leave with an actionable plan you can implement right away.
The Brand Level-Up
A complete brand transformation for mid-sized nonprofits ready to show up with confidence.
- Clear brand strategy
- Refreshed logo and visual identity
- Polished, easy-to-use templates
- A brand that finally feels aligned, credible, and ready to grow
This is for organizations that are ready for a brand that helps increase visibility, trust, and online donations.
HOW IT WORKS
Clarity
Before I touch a single color, font, or logo, I need to understand what makes your nonprofit tick.
We’ll start with a guided discovery process designed for busy teams — pulling out your mission, goals, audience, and what truly sets you apart. No jargon. No homework overload.
By the end, you’ll feel heard, grounded, and genuinely excited to see this come to life.
📝 Thoughtful discovery + guided prompts
🎯 Clear goals, audience, and priorities defined
💛 A shared understanding of what matters most
Design
This is where strategy turns into something you can see and use.
I translate your strategy into a visual identity that reflects your personality, builds trust, and feels unmistakably you. No trends for trend’s sake. No generic nonprofit look.
Everything is designed with intention — and with your team in mind — so it’s approachable, flexible, and built to last.
🎨 A cohesive, modern brand identity
🧠 Design decisions rooted in strategy, not guesswork
📁 Templates and visuals your team can confidently use
Results
(Launch with momentum, then track what matters)
Before launch, we create a clear rollout plan to educate your internal team and re-engage your community – all to build excitement around your nonprofit’s next chapter.
Then we launch your new brand and monitor the rollout 👀
For 6–12 months after, Lauren will check in monthly to track how your new brand and/or website is performing, using both quantitative metrics and real-world feedback you can confidently share with your board and stakeholders.
Because your brand shouldn’t just look good.
It should prove its value.
Clear. Collaborative. Built for Small Teams.
Branding shouldn’t feel mysterious OR exhausting. Here’s how we bring clarity, confidence, and momentum to your brand (without dragging it out for months).
ABOUT
Meet Your Brand Strategist + Designer
Brand designer for 16+ years, 2x open-heart surgery survivor, and nonprofit superfan.
I launched HeartSpark in February 2020 because I’ve worked with billion dollar brands and have seen firsthand how powerful branding can be for building recognition, reputation, and making money (that’s why companies spend millions to care for theirs!)
For too long, branding has felt “out of reach” for nonprofits…reserved only for the mega orgs with 7-figure marketing budgets. But my clients, many under $1M in revenue, have gone on to attract more donors and partners that would even make the mega orgs drool.
Our mission is to help more mid-sized nonprofits go from being overlooked to confidently standing out. The Brand Level-Up is designed for small teams so you don’t just get a logo and some colors, your nonprofit gets a new brand identity you’ll understand and can fully embrace.
We’ve positioned our clients to win major grants, secure game-changing partnerships, far exceed their fundraising goals, stress less, and enjoy their work more. And the same is possible for you!
Hey, I'm Lauren!
THEY SAID IT BETTER THAN WE COULD
“We went from a DIY site to something beautiful, functional, and truly us.”
“Everything was streamlined in our Brand Level-Up.
I always knew what was needed, without stress.”
“The brand she created gave me confidence to communicate our mission clearly and consistently.”
“Lauren was thoughtful, engaged, and led our team through every step of the design process.”
“Lauren has an incredible ability to bring a vision to life.”
It’s the simplest way to get clarity before a rebrand. And yes, it’s actually fun.
