Practical Tips for

Branding Your Nonprofit

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Although almost all buildings in the United States have been made to be more accessible since the Americans with Disabilities Act (ADA) was passed in 1990, most of our websites are still far from accessible.

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During the past 20 months, NIKE, Inc.’s Black Community Commitment has invested a total of $6 million to support 82 unique community-based organizations across 12 cities, and another $10 million to support 10 national organizations geared toward innovative local solutions across the three BCC pillars of economic empowerment, social justice and education innovation.

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Your nonprofit’s name is the foundation of your organization’s brand. It spreads by word of mouth and social media. It’s how your nonprofit appears in online search results. Award-winning naming expert, Devon Thomas Treadwell, shares the 3 principles of brain science that will help you create a more effective name for your nonprofit.

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When it comes to your nonprofit brand, people want to be a part of movements with groups that represent a bigger cause than themselves. If that’s the desire of most people, then why don’t more people rally behind nonprofit organizations? Simple: we’re operating in a completely different mindset.

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Listen to branding expert Lauren Atherton on the We Are For Good podcast as she discusses key strategies for nonprofits to build a strong, impactful brand identity.

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The line is starting to blur between social impact and nonprofit sectors. People are supporting businesses that give back to the world, and they are starting to expect that kind of philanthropy from every brand they support. What if a few well-invested resources in branding could get people to care about — and pay attention to — your cause?

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Raising money online can feel trickier than it actually is. Here are four ways to help you donors make giving money to your nonprofit organization online easy as 1, 2, 3.

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Whether last year ended on a high or low note, we can learn from these lessons and get ahead of the trends that will set the course for our sector in 2021. We’ve compiled a list of the top trends we’re watching as we enter 2021 and hope that they help your organization thrive this year!