Practical Tips for
Branding Your Nonprofit
During the past 20 months, NIKE, Inc.’s Black Community Commitment has invested a total of $6 million to support 82 unique community-based organizations across 12 cities, and another $10 million to support 10 national organizations geared toward innovative local solutions across the three BCC pillars of economic empowerment, social justice and education innovation.
Your nonprofit’s name is the foundation of your organization’s brand. It spreads by word of mouth and social media. It’s how your nonprofit appears in online search results. Award-winning naming expert, Devon Thomas Treadwell, shares the 3 principles of brain science that will help you create a more effective name for your nonprofit.
The line is starting to blur between social impact and nonprofit sectors. People are supporting businesses that give back to the world, and they are starting to expect that kind of philanthropy from every brand they support. What if a few well-invested resources in branding could get people to care about — and pay attention to — your cause?
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"She created exactly what I wanted — even when I couldn’t put it into words." — Lauren Andraski, Consultants for Good
“I squealed with excitement when I saw the homepage — it was beautiful, professional, and fun.”
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