Services

Branding & Web Services

Let’s develop a brand and website you feel proud to share. Design expert Lauren Atherton guides small-team nonprofits through a thoughtful, heartfelt process to create nonprofit brands and websites that spark joy, confidence, and growth. 

BEFORE
AFTER

Process

How It Works

1

Research

Each HeartSpark project begins with deep listening. Lauren is known for asking probing questions that get to the heart of an organization’s unique spark. Audience surveys and/or interviews may be recommended in addition to a team brand questionnaire.

2

Identity

After learning a lot about your organization’s history, community, and vision for the future, we’ll develop a unique visual identity with a new logo, fonts, colors, and brand guidelines. This phase may also involve renaming, tagline development, and a messaging toolkit.

3

Website

Once your visual identity and messaging are established, we’ll bring it all back to your website. HeartSpark designs WordPress and Squarespace websites that are modern, unique, accessible, user friendly, and search optimized.

4

Training

We seize every opportunity to teach, so you will feel confident owning and promoting your new brand and website. This includes a detailed training with a recording on how to manage your new website.

Services

Featured Branding & Website Projects

This Texas youth theater blending community, faith, and artistic excellence is now in the spotlight with a polished
This Colorado organization empowering sex trafficking survivors has boosted their fundraising after launching a compelling new mission, brand,
This beloved Denver learning institution has grown community involvement by refreshing their brand identity and marketing strategy.

Pricing

Two Package Options

We want you to have everything you need to plan for this project with your team and board. If there’s additional information that would be helpful, please contact Lauren via email.

Brand & Website Refinement

Tailored for rapidly growing nonprofits with a clear mission and self-awareness, our Brand & Website Refinement service is a 4-month process. We assess your existing design style and messaging, revitalizing them to achieve a more polished and distinctive brand identity that shines through your website. 

Signature Brand & Website Suite

The Signature Brand & Website Suite is designed for nonprofits experiencing significant shifts in mission and internal operations. Whether you’re looking to reposition your brand, change your name, revamp your logo, or transition to a more capable website platform with advanced integrations, we’ve got you covered.

"Our staff was relieved by the new streamlined processes and ease of use from our new website.”

“HeartSpark guided our nonprofit through a lengthy branding and website redesign process with support and great advice. Our members, teachers and board of directors were wowed by the beautiful graphics. Our staff was relieved by the new streamlined processes and ease of use from our new website.”

– Karen Long, Executive Director of The Academy for Lifelong Learning

Put the spark back in your nonprofit’s brand and website.

Understand your supporters. Identify the values that resonate with your nonprofit. Craft a seamless website experience to navigate people through your mission and programs. We’ll develop a brand that revolves around your supporters, one that you’ll proudly embrace and share with the world.

Frequently Asked Questions

What’s the difference between branding and logo design?

Branding is a comprehensive and strategic process focused on shaping and managing your brand’s overall identity. It involves elements such as brand strategy, messaging, visual identity, and the overall experience delivered to your community. The goal of branding is to establish a consistent and memorable identity that resonates with your supporters, builds trust, and fosters a meaningful connection.

Logo design, on the other hand, is just one part of branding dedicated to creating a unique visual symbol or mark. It is a graphical representation that serves as a recognizable identifier, typically incorporating symbols, typography, or a combination of both. While a logo is a vital component for brand recognition, it is just one element within the broader scope of branding, which encompasses a holistic approach to shaping the identity and perception of a brand.

Here’s a helpful article where we break down the different pieces of your brand, including how your logo fits in!

Building a nonprofit brand may seem excessive, but if your organization is working to solve a big problem in a unique way – it matters. Communicating your uniqueness clearly and consistently is critical for getting attention, connecting with supporters, and raising funds for your cause.

People give because they care about tackling a big problem they care about, but they give to YOUR nonprofit because they believe in your solution. Together, a high-performing brand and website can multiply your impact:

  • Demonstrates your shared values
  • Guides visitors through your mission and programs
  • Accessible for all users on any device
  • Integrates with your donation platform
  • Fast and easy to update


People are checking out your nonprofit online first. A great brand with a functional website is the best way to capture their attention and prove your credibility.

We have deep expertise in the specialized needs of nonprofit organizations and foundations. A “full service” agency doesn’t.

  • Full service agencies don’t have a focus. For them, nonprofits can follow the same strategy as businesses. And if an agency is offering to work for free, you can be sure your work is being handled by an intern or left as an afterthought.
  • Our branding agency is 100% focused on nonprofits. Lauren and her team are experts in building brands, writing messaging, and optimizing websites that will increase the connection to your supporters. And when donors feel deeply connected to your mission, they’re more likely to give.


Nonprofits are complex and require many unique solutions. “Full service” agencies often suggest strategies that just don’t work for nonprofit organizations. They’re using for-profit marketing techniques and a one-size-fits-all approach.

It’s not surprising. Branding for nonprofits is hard to get right. But a branding studio like HeartSpark knows what it takes.

Absolutely, because every individual should have access—it’s the ethical choice.

We strive to build each brand and website to meet 508 compliance and WCAG guidelines. This involves using web-friendly fonts at readable sizes, employing color palettes with strong contrast, ensuring efficient navigation, and maintaining a clear, simple page structure.

At HeartSpark, creating accessible experiences is not just a commitment; it’s personal. Lauren’s own experience with a chronic condition underscores our dedication to caring for all your visitors, including those with visual and mobility impairments.

The best brand and website projects are collaborative. But we get it – this isn’t the only (or most important) thing you’re working on. It depends on a few factors, but typically the time required from you is 2-5 hours/week. More time is needed if:

  • You want to finish the project sooner
  • You’re fielding input from a small advisory team
  • You plan to write all of your own content


Content and approval. If either of those words triggers anxiety, we will adapt the process to try and lighten your load.

Absolutely! If you’ve just given your logo a fresh new look, it’s the ideal moment to craft a delightful brand identity to match. We’ll ensure you have all the versions of your logo you could possibly need—editable files, EPS, SVG, PDF, PNG, JPG. Beyond just your logo, we’ll spruce up every aspect of your brand, making sure everything feels polished and wonderfully consistent. Let’s make your brand shine!

Getting board buy-in and approval for a brand and website redesign is essential – and can actually get your team excited about the process. Start by clearly outlining the necessity, linking it your organizational goals and review success stories from comparable nonprofits. Present a comprehensive plan, detailing the budget, resource allocation, and a roadmap for implementation. Involve key stakeholders early on, address potential risks, and emphasize the positive impact on donors, volunteers, and the community. Illustrate a well-considered approach that aligns with the organization’s strategic objectives.

Unfortunately we don’t currently offer services for campaign design, direct appeal, or ongoing design support. However, if you have a specific project in mind, Lauren would love to connect you with one of our favorite design partners. Feel free to ask for a personalized referral to meet your needs – we’re here to help!