Having a clear and compelling mission statement lays the foundation for your brand, but it can be really difficult to get right. Instead of wasting hours trying to come up with a lengthy statement no one will remember—or even finish reading—consider using this simple formula we’ve created to help break down your mission into its simplest and purest form.

While 5Ks have raised a lot of money for nonprofits over the years, hosting a race may not be the best investment for your nonprofit. In this post, Lauren Atherton shares 5 alternatives to the traditional 5K race that can maximize fundraising – and boost your brand.

We’ve all heard the word “branding” thrown around, but few people really understand what it takes to properly build a brand. It can take the form of a logo, tagline, or specific design style, but it is also visceral and intuitive. So with all the buzz surrounding branding, how can you build a brand that will stand out?

Storytelling is a major part of your brand, but it can be intimidating to craft a story that will captivate attention and inspire action. There is one simple formula you can use to focus your storytelling and motivate donors. When you put this story formula into practice, you’ll develop a strong brand story that will boost engagement and deliver concrete results. This story structure helps people to digest a complicated issue by giving them a simple and moving story to follow.

A lot of organizations think they need to be present on every platform and posting all the time, but the reality is it’s not sustainable or effective. Do you know which social media platform will work best for your organization?