Listen to this action-packed episode of What the Fundraising, where host Mallory Erickson brings together 13 nonprofit experts, including HeartSpark’s Lauren Atherton, to discuss how marketing and fundraising can collaborate for greater impact. Discover practical strategies to break down silos, strengthen your brand, and build lasting donor relationships—all while advancing your nonprofit’s mission.

Generative Artificial Intelligence (AI) may seem like a fantastic solution for nonprofits to save money on creative costs, but it could actually cause more harm than good to your brand if its power is not wielded responsibly.

2023 is already signaling to be a banner year for many nonprofits – with more access to graphic design than ever and Gen Z entering the market. In this post-pandemic era, there’s a big question both nonprofit marketers and their followers are asking: Who are we now?

For-profit companies and startups have an obsession with perception that has led to the idea of branding as a luxury that nonprofits can’t afford, but does looking too “put-together” actually help or hinder a nonprofit’s donations?

Understanding the ins and outs of branding can be overwhelming and it can be even more difficult to know which pieces of the branding process are worth the investment. Moving beyond the basics could be the beacon your brand needs to advance your mission further, faster!

From founding days to middle age and succession – your nonprofit will go through many life stages and maybe even personality changes. In this article we’ll share the natural progression of a brand, as well as the best (and worst) times to work on your nonprofit’s brand identity.

An interview with HeartSpark founder Lauren Atherton about what it’s like to run an agency alongside her chronic illness and the importance of accessibility in their creative work.

We’ve all heard the old adage by Will Rogers, “You can’t get a second chance at a first impression,” but how do you know what kind of impression your nonprofit is currently making, if any impression at all? And moreover, how much can we influence it?