Practical Tips for

Branding Your Nonprofit

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Lauren Atherton working with Pantone color swatch books on a white desk.
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Choose the right hues, balance contrast, and create accessible and visually appealing color palettes that resonate with your audience.

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Our human instincts and emotions are powerful, and more influential than you may think. There are a list of visual cues you can use to influence how donors perceive your nonprofit.

Illustration of a series of speech bubbles, representing communication, conversation, rhetoric, and discussions.
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A strong tagline can elevate your nonprofit’s brand. These tips are great for crafting a memorable and “sticky” tagline that clearly reflects your mission and helps spread your message effectively.

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Struggling to make your nonprofit’s logo work across everything from your website to social media? Learn how modular logo design makes your branding easier to use, more flexible, and still totally on-brand.

Illustration of two AI hands comparing photos with different tones and subject matter, checking for consistency.
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Identify key elements like subject, lighting, and undertones to build a consistent storytelling style across all your photos, whether they’re stock images, AI-generated, or original shots.

Illustration of a woman holding the fifth star of a five-star rating.
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Building a standout nonprofit brand means crafting a cohesive identity that truly resonates with your audience. These ten emerging nonprofits are redefining branding excellence, offering inspiration for elevating your organization’s impact.

Two hands in suits together shaking hands, representing a full circle moment and successful collaboration.
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Learn how to work together – and avoid your competition – to expand your marketing efforts and grow your mutual audiences.

A large group of people gathered under a balloon arch for The Marfan Foundation's first Walk for Victory event in Denver, Colorado.
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5K runs are a familiar approach to nonprofit fundraising – but they’re also an opportunity to rally brand loyalty. As co-chair of the Marfan Foundation’s Walk for Victory in Denver, I got to experience a successful walk firsthand.