Brand guidelines are a small nonprofit’s best ally, neatly bundling all your branding and marketing know-how into one accessible guide. This document simplifies onboarding, guarantees consistency, and is crucial for making a big impact with a small team. Get the scoop on essential pages to include in your guide, examples of brand books we love, and how to start creating one for your nonprofit (with a free Canva template!)

AI has opened the floodgates for design trends we’ll see in 2024. Three key elements have come together to create a new trend in which “more is more” – design can now be generated fast, for relatively cheap, and with excellent quality. Get ready for a year of creativity overload!

Donors and supporters get to know your nonprofit based on how you present visually, and what you say online. They want to see themselves in you, so knowing who they are is the first step. Any time a nonprofit embarks on a rebrand, brand refinement, or messaging strategy project, the process should start with audience research.

If the idea of branding has you seeing dollar signs right now there are simple ways to invest in your nonprofit’s credibility and reputation without breaking the bank. Here are 5 tips to help you build your nonprofit’s brand with little to no cost.

Is your nonprofit’s branding and messaging working in harmony? In this insightful LinkedIn Live with Caroline Griffin, we dive into how aligning your organization’s visuals and voice can create a powerful connection with your audience.

On this episode of Missions to Movements, Dana Snyder sits down with Lauren Atherton of HeartSpark Design to explore the benefits of branding for nonprofits. From boosting your internal clarity to attracting dream sponsors like Nike, learn how a refresh can help your nonprofit attract your ideal donors.

Fonts are a great way to strengthen your nonprofit’s visual brand, but with so many options it can feel overwhelming to know which combinations are right! In this blog post, HeartSpark founder Lauren Atherton shares practical tips on how to pair fonts well, where to find her favorite fonts for free, as well as a few winning samples to help your nonprofit level up asap.

HeartSpark Design’s collaboration with CoachArt has been honored at the 27th Annual Webby Awards, a testament to the power of creative digital innovation in amplifying meaningful causes.