Practical Tips for

Branding Your Nonprofit

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Forget traditional “professional” looks! Learn how structured and unstructured elements can enhance your brand’s appeal and authenticity.

Illustration of a red megaphone with star elements coming out of it to represent storytelling elements.
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Adapt Storybrand strategies for nonprofits by creating values-centered marketing plans.

An illustration shows a person shoulders up with a keyhole coming out of the side of their head, symbolizing unlocking an understanding of what a nonprofit does. Stars and loops circle behind the person.
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Focus on your unique strengths and connect with supporters more effectively. Dive into the concepts of horizontal and vertical positioning to solve systemic issues and build stronger partnerships.

Illustration of a woman looking through magnifying glass with coins laying in front of her. Read more to learn about what logo designs should cost for nonprofits.
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Learn the differences between templates, graphic designers, studios, agencies, and what’s included at each price point and find the right design partner for your needs.

SEO for nonprofits is just like how Adrienne is watering this seedling carefully in her greenhouse. It starts small and will continue growing as long as you water it.
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SEO advisor Adrienne Kmetz takes the mystery out of how to optimize your nonprofit’s website. What’s hype and what’s a must-do?

Illustration of diverse people's hands working together to make a cohesive style board.
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Struggling to convey your design ideas? Create effective style boards with our 3-step process. Discover tips for selecting keywords, organizing visuals, and using tools like Pinterest and Canva to communicate your vision clearly. Perfect for nonprofit branding and beyond.

Iconic symbols
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Visuals are processed 60,000 times faster than text and how to use icons effectively to connect with your audience. Avoid cliché icons and create memorable, meaningful logos for your nonprofit.

Illustration of a vintage camera on a pink background.
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Struggling to get good photos of your nonprofit’s impact? Learn when to use phone snaps, when to hire a pro for high-quality images, and creative ways to tell your story without relying on photos of people.