Practical Tips for

Branding Your Nonprofit

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Illustration of a hand holding smartphone with gift boxes on the screen to symbolize monthly gifts to a local nonprofit.
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Monthly giving programs are one of the most tangible ways to extend your nonprofit’s brand, but there are a few things to know to launch your program right. I sat down with monthly giving expert Dana Snyder of Positive Equation to discuss how to attract new donors, build a sense of belonging, and launch a seamless experience.

Promotional graphic showing two women – Lauren Atherton and Adrienne Kmetz – co-hosting a LinkedIn Live event about SEO.
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Feeling overwhelmed by SEO? HeartSpark’s Lauren Atherton and SEO expert Adrienne Kmetz share actionable tips to help nonprofits boost search rankings using the content and expertise you already have, so you can connect with supporters where they’re searching.

Illustration of four boxes representing different departments in a nonprofit. Woman in the top left has a megaphone, top right symbolizes analytics, bottom left for website, and bottom right for ratings and donor relations.
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Prepare your nonprofit for a rebrand with clear goals, budget, and image. This checklist will align your team so you can transition smoothly with a design firm, helping you achieve a brand that truly reflects your nonprofit’s mission.

Illustration of household cleaning supplies in a pile, symbolizing scheduled website maintenance to keep your nonprofit's website in tip-top shape.
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It can be tough to know how often to check in on your website and make updates. A little weekly, monthly, and quarterly maintenance will keep your content fresh, secure, and fully optimized – start with one block of time per week.

Let's Discuss: Brand Fundamentals for Your Nonprofit
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Lauren Atherton and Jen Odom share expert insights on building a strong nonprofit brand—perfect for small teams. They cover it all in this LinkedIn Live session—from how to stay consistent on a budget to measuring brand success.

Illustration of a woman balancing different colored balls symbolizing emotions on her head, and foot while standing on a big red ball.
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Nonprofit leaders, your value isn’t tied to your organization. Learn the hard lessons I did, and find balance by asking the right questions about success and well-being. Embrace sustainable growth for both you and your nonprofit.

Core value words and icons overlaid on a purple diamond icon, representing the different angles and perspectives nonprofits have to view their values through.
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Values are essential for authenticity and connection in your brand. Learn how to craft meaningful core values that resonate with your team and audience

Two hands connecting an electric plug and a power socket together. Represents a nonprofit plugging in to their donors and unlocking their Unique Reason to Give (URG).
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URG connects donors to your mission through shared values and inspires support. Improve your direct response strategy and attract passionate supporters by clarifying your nonprofit’s core purpose.