Website Assessment

Is your nonprofit’s website messy or tough to navigate, but you aren’t sure what to tackle first? With a HeartSpark Web Assessment, you’ll get a comprehensive review of your organization’s website from a web design expert, along with a prioritized list of improvements that your team can start tackling right away.

Your nonprofit may be ready for a website assessment if...

How does the website assessment work?

After a thorough evaluation, we’ll gather findings and present a simple list of recommendations to your team on a one-hour video call. After the call, you’ll get a written report of recommendations that you can start implementing immediately or use as a foundation to help your team create the perfect website redesign project brief and/or RFP.

Answer a few questions about your nonprofit

Provide access to your website and Google Analytics account

Schedule a one-hour strategy call so we can provide feedback

After just two weeks, you'll have actionable feedback with:

More concerned about your logo and design style? We also offer a Brand Assessment.

You'll work 1:1 with HeartSpark's Founder, Lauren Atherton

Building an effective website for your nonprofit may feel overwhelming, but you don’t have to do this alone. Understanding the unique challenges and opportunities for nonprofits of all sizes and at all stages of growth is one of Lauren’s specialties.

Lauren is an award-winning creative director with over 13 years of experience working in the for-profit, tech, and nonprofit sectors.

Payment Options

Get a comprehensive look at your current website to objectively assess strengths, weaknesses and opportunities to help your nonprofit grow.

Brand Assessment

$ 2,500 One-Time Payment
  • Name & Logo Feedback
  • Free Google Font Pairing
  • Color Palette with Hex Values
  • Photography Art Direction
  • One-page Brand Overview PDF
  • One-Hour Strategy Call

Website Assessment

$ 2,500 One-Time Payment
  • Sitemap Overview + Recommended Structure
  • User Experience with Key Actions
  • Design Style Recommendations
  • Marketing Message & Storytelling
  • Analytics Setup & On-Page SEO
  • Technology Review (CMS, CRM, donation platform and/or integrations)
  • Written Report with Prioritized Action Items

Brand & Website Assessment Bundle

$ 4,500 Two Payments of $2,250
  • Everything from Brand Assessment
  • Everything from the Website Assessment
  • Two-Hour Recorded Strategy Session with Timestamps
  • Complimentary Creative Review Meeting after Recommended Changes are Implemented
"HeartSpark guided our nonprofit through a lengthy branding and website redesign process with support and great advice. Our members, teachers and board of directors were wowed by the beautiful graphics. Our staff was relieved by the new streamlined processes and ease of use from our new website."

Request an Assessment

Complete this form below and we’ll follow up within 2 business days to ask a few more brand questions, arrange payment, and schedule our assessment kickoff call. 

Frequently Asked Questions

Absolutely! Even if you want to stick with your current website platform, it’s helpful to get a professional look “under the hood” to make sure you’re making the most of your CMS, CRM, and donation platform capabilities.

At the end of your website assessment, we’ll provide you with an itemized estimate for HeartSpark to work on the redesign, as well as a price range of different cost options to hire your own web development firm or freelance team. Our goal is to set you up for success so you can confidently talk with web design and development teams, finding the perfect web partner for your nonprofit.

Definitely. This web assessment is an honest look at your current site, so we’d want to make sure they’re included in the assessment process to provide their struggles with the backend as well. In many cases, your web developer may be looking for a second opinion on the user experience and overall site design so they can then build out the changes. It’s a very symbiotic relationship!

Chances are your board is already feeling the pains of using your website and will be on board with an update, but if a redesign may not be in the cards for this year, we’ll share a clear-cut cost estimate so you can budget for the project in the next fiscal year. We’ll also provide some “quick win” tasks that you can do asap to help clean up your website and increase traffic before going through a larger website redesign process.