What does branding have to do with your mission?
Short answer: everything.
Outdated logos, random colors and fonts, vague messaging, cobbled-together websites… when your brand is out of alignment, you always have more explaining to do – and every project feels like a scramble. Ad hoc branding is essential for many nonprofits in the early days because of limited time, resources, and trying to figure out if your programs work.
But as your nonprofit grows you’ll feel the strain of inconsistency, and it could keep you from seizing big opportunities.