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Lauren Atherton

Hi! I'm Lauren.

I’ve spent over 15 years in the creative industry, but in February 2020, I shifted gears to use my design skills for good.

After surviving two open-heart surgeries, I left the corporate design world to fulfill my dream of creating a design studio exclusively for nonprofits. That studio is HeartSpark Design, where I help nonprofits like yours elevate their brands and websites.

As a traditionally trained graphic designer, I believe branding and design should be accessible to everyoneβ€”especially organizations just getting started. That’s why I share practical design advice you can implement at your organization. My hope is that these tips help you communicate your mission more clearly, shine brighter, and feel more confident online.

To your success,

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Branding and marketing are often lumped together, but they serve two very different purposes. In this post, you’ll learn the real difference between branding and marketing, why the order matters, and how to set your organization up for more powerful, consistent, and aligned communications.
If talking about your nonprofit feels confusing or unclear, you’re not alone. The SPARK Strategy is a simple, powerful framework to help you confidently communicate your mission, connect with the right people, and inspire more support. In this post, I’ll walk you through exactly how it works and how to get started.
This post breaks down 5 smart strategies to help you build a great nonprofit website, guide visitors to action, and feel proud of how your nonprofit is being shared online.
In this post, I’m sharing the best (and worst!) times to rebrand your nonprofit. Plus how to plan around a milestone events, anniversary, and capital campaigns without overwhelming your team.
If your nonprofit website feels outdated or isn’t converting visitors into donors, these 3 simple fixes can start turning it around. Learn how to turn your site into a fundraising asset today.
If your fundraising feels harder than it should, your brand might be quietly working against you. Watch this quick video to learn how the right brand can help more of the right donors find YOU instead of chasing them.
Branding and marketing are often lumped together, but they serve two very different purposes. In this post, you’ll learn the real difference between branding and marketing, why the order matters, and how to set your organization up for more powerful, consistent, and aligned communications.
If talking about your nonprofit feels confusing or unclear, you’re not alone. The SPARK Strategy is a simple, powerful framework to help you confidently communicate your mission, connect with the right people, and inspire more support. In this post, I’ll walk you through exactly how it works and how to get started.
This post breaks down 5 smart strategies to help you build a great nonprofit website, guide visitors to action, and feel proud of how your nonprofit is being shared online.
In this post, I’m sharing the best (and worst!) times to rebrand your nonprofit. Plus how to plan around a milestone events, anniversary, and capital campaigns without overwhelming your team.
If your nonprofit website feels outdated or isn’t converting visitors into donors, these 3 simple fixes can start turning it around. Learn how to turn your site into a fundraising asset today.
If your fundraising feels harder than it should, your brand might be quietly working against you. Watch this quick video to learn how the right brand can help more of the right donors find YOU instead of chasing them.

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