Questions? We Have Answers
Frequently Asked Questions
Simply put, branding is an investment in how your organization is perceived. There are three common terms that are thrown around when people talk about branding, and it’s important to know the difference:
- A brand is your organization’s relationship with the world. It’s how people perceive your nonprofit based on their experience with you.
- A visual identity consists of the signature characteristics that make your brand uniquely “you.” This includes your logo, tone, color palette, fonts, and style.
- A logo is a graphic or mark that makes your nonprofit instantly recognizable. While a logo is important to your brand, it does not solely make or break the success of your organization.
Absolutely! To stand out in this noisy world, your brand has to be more than just “good enough.” We’ll take a hard look at all of your existing materials and decide what parts of your brand should stay the same for continuity, and which parts could use a refresh. View our comprehensive list of design services to see how we can help you build a strong brand.
Our brilliant creative and marketing team consists of 8 freelance professionals based throughout the United States. Each creative mind is strategically picked to match your design style and business goals.