The Marfan Foundation
Reigniting the Fight for Victory
The Marfan Foundation is a community-based organization that supports people living with genetic aortic and vascular conditions.
Their old website was outdated and difficult for the team to maintain, so when they wanted to migrate to WordPress they turned to HeartSpark. We led The Marfan Foundation team through the process of gathering research from their large board and key volunteers, then translated our findings into a simplified user experience with a fresh brand style for a robust new WCAG and ADA compliant website.
Using their existing logo as a foundation, we expanded the visual language of the foundation from its outdated appearance and struck a delicate balance of style between warmth and accessibility that reignited passion both inside and outside of the Marfan community.


Bringing Three Divisions into One
Brand Attributes
Caring
Confident
Passionate
Reliable
Science-based
Trail-blazing
Welcoming
Brand Archetype
Caregiver
Vision
A world in which everyone with genetic aortic and vascular conditions can live their best life.




Moving the Fight for Victory Forward
50,237+
Submissions to the Z-Score Calculator,a diagnostic tool for doctors around the worldto evaluate and identify Marfan syndrome
316,000+
New Website Users in 2022
1:55
Average Session Duration
Award-winning Website

18th Annual Davey Awards Gold Winner
Community

2022 Web Excellence Awards Winner
Best Website in Charitable Organizations