The Academy for Lifelong Learning

Expand Your Mind. Enrich Your Life.

The Academy for Lifelong Learning was formed in December 2002 by a group of men and women who wanted to bring intellectual, cultural, and social opportunities through stimulating adult enrichment classes. The founders were all volunteers who saw a significant need for an independent and intellectually focused lifelong learning institute in Denver. They have grown from offering just two classes to now organizing over 40 courses per semester to over 1,000 loyal members.

Before working with HeartSpark, the Academy brand was disjointed and confusing. There were a myriad of styles, colors, and messages being used that didn’t reflect the excellence of the organization. Our main focus in the rebrand was to not abandon the old brand completely, but give it a fresh look and consistent message that would better reflect their brand promise. The new Academy for Lifelong Learning brand identity and marketing materials better reflects the core values of the organization and has re-energized their community.

Visual Identity


Brand Attributes

Icon Design

The bookmark is a timeless symbol that is still used in social media to mark favorite posts or memories, and can also represent members beginning a new chapter of their lives. Expanding upon the book motif in the original logo, the bookmark hangs over and helps to counter in the “A.”

New Tagline

Expand your mind. Enrich Your Life.

The Academy for Lifelong Learning delivers courses that benefit all areas of life in a welcoming environment, so the tagline is a reflection of that brand promise. It is the life experience of all members that elevates the intellectual discourse, and it is this blend of education and community that leads to enriched lives.

 Photo credit: Bryn MaRae Photography

"HeartSpark guided our nonprofit through a lengthy branding and website redesign process with support and great advice. Our members, teachers and board of directors were wowed by the beautiful graphics. Our staff was relieved by the new streamlined processes and ease of use from our new website."

An organization that empowers Colorado’s sex trafficking survivors amplified their message and increased donations after restructuring their mission and creating a compelling brand.

A community dedicated to medical research, education, and spreading hope to families affected by a life-threatening genetic mutation increased support after refining their visual identity.