Covered

Since 2007, the National Human Trafficking Hotline has received reports of 34,700 cases of human trafficking in the United States. Colorado, ranking 17th in the nation has seen 629 cases with nearly 850 victims.

Covered is a nonprofit organization that provides survivors of human trafficking in Colorado the resources and skills they need to break the cycle of trafficking in their lives. Before working with HeartSpark, Covered had an inconsistent and scattered design style. The staff knew that in order to increase their influence and donations, they had to refocus their organization and develop a consistent brand that would reflect their bold mission.

After Covered went through extensive organizational changes, they looked to HeartSpark to develop their brand strategy, design a bold new look with an updated logo and web design, and create a compelling website and social media strategy. We also designed all new brochures, business cards, and merchandise so the devoted Covered tribe can continue to expand the brand’s reach.”We just finished working with HeartSpark for a rebranding of our nonprofit. Their professionalism and attention to detail made such a difference. The final product is unbelievable. Lauren is absolutely delightful to work with. It has been a game changer for us.”

This mark is inspired by the industriousness of the city and strength. The typeface for “Covered” is bold and minimal, but the lines provide stability and tone down the masculine nature of the typeface. The container is open to act as a frame, not completely surrounding the type. A solid frame around text can be interpreted as rigid and controlling, but an open frame feels more supportive and stable.

We used simple, elemental shapes to construct the brand icons and help reinforce the modern style of the Covered brand.