Brand Assessment
Are you tired of your nonprofit’s brand looking blah, but just aren’t sure where to start? Instead of going round and round internally, get an objective evaluation from a nonprofit branding specialist and have a clear path forward in as little as two weeks!
Your nonprofit may be ready for a brand assessment if...
- You're not proud of how your brand looks
- You struggle to provide clear direction to staff or contractors
- Your social media posts feel scattered
- You're not sure where to start
How does the brand assessment work?
We’ll zoom out on your nonprofit’s brand to look at the big picture and every detail holistically, then provide recommendations on how to build visuals to support your mission. With a HeartSpark Brand Assessment, you’ll get a holistic review of your current brand identity design by a branding expert and a list of practical recommendations so you’ll know where to start.
Answer a few questions about your nonprofit
Share brand files, login information and discuss your goals
Schedule a one-hour strategy call so we can provide feedback
After just two weeks, you'll have actionable feedback with:
- Review of your name and logo
- Combination of free Google Fonts
- Complementary color palette recommendation
- Photography art direction
- One-page Brand Overview PDF
- One-Hour strategic call to discuss recommendations and key actions
More concerned about your website? We also offer a Website Assessment.
You'll work 1:1 with HeartSpark's Founder, Lauren Atherton
Building a brand identity that demonstrates your mission and increases credibility is a tall order, but you don’t have to do this alone. We’ve worked with nonprofits around the United States to help them assess and refine their branding, and we can help you, too!
Award winning creative director with over 13 years of experience working in the for-profit, tech, and nonprofit sectors.
Payment Options
Get a deep dive into your overall brand alignment, style and message evaluation with fresh recommendations – all rolled into a one-page brand overview document that your staff can start using immediately.
Brand Assessment
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Name & Logo Feedback
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Free Google Font Pairing
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Color Palette with Hex Values
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Photography Art Direction
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One-page Brand Overview PDF
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One-Hour Strategy Call
Website Assessment
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Sitemap Overview + Recommended Structure
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User Experience with Key Actions
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Design Style Recommendations
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Marketing Message & Storytelling
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Analytics Setup & On-Page SEO
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Technology Review (CMS, CRM, donation platform and/or integrations)
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Written Report with Detailed Action Items
Brand & Website Assessment Bundle
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Everything from Brand Assessment
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Everything from the Website Assessment
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Two-Hour Recorded Strategy Session with Timestamps
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Complimentary Creative Review Meeting after Recommended Changes are Implemented
Request an Assessment
Complete this form below and we’ll follow up within 2 business days to ask a few more brand questions, arrange payment, and schedule our assessment kickoff call.
Frequently Asked Questions
Branding is much more than your nonprofit’s logo, and in many cases you’ve got a lot of visual equity invested in your logo. We may recommend just cleaning up the design rather than taking on an entire revamp. A brand assessment is not permission to slash and burn your current brand style, but to take a look at where there are strengths, weaknesses and opportunities for improvement that will give you the most bang for your marketing bucks!
At the end of your brand assessment, we’ll provide you with an itemized estimate for HeartSpark to implement the design changes, as well as a price range of different cost options to hire freelancers or agencies. We know our design style isn’t for everyone, and we want to set you up for success – whether you work with our branding studio or go with one of our trusted partners.
Absolutely! Being the sole designer at a nonprofit can get really lonely and zap creative inspiration. In some cases, nonprofit designers may even be self-taught. If your marketer or designer has been working on your nonprofit for a while and feels stuck, it may be time for an outside opinion and some fresh inspiration! An honest brand assessment can often be the shot of inspiration that your team needs to push through the creative ceiling.
Branding is a big deal. It affects every part of your nonprofit, including day-to-day operations. While a brand redesign may not be in the cards for this year, you’ll have a clear-cut cost estimate to share with the board so you can budget in the work for the next fiscal year. We’ll also provide some “quick win” tasks that you can accomplish to freshen up your look before going through a larger rebranding process.
