Should bots take over creativity for your nonprofit?

Generative Artificial Intelligence (AI) may seem like a fantastic solution for nonprofits to save money on creative costs, but it could actually cause more harm than good to your brand if its power is not wielded responsibly.

The 5-Minute Positioning Statement

Having a clear and compelling mission statement lays the foundation for your brand, but it can be really difficult to get right. Instead of wasting hours trying to come up with a lengthy statement no one will remember—or even finish reading—consider using this simple formula we’ve created to help break down your mission into its simplest and purest form.

Building an Effective Brand: How to Stand Out in a World of Noise

We’ve all heard the word “branding” thrown around, but few people really understand what it takes to properly build a brand. It can take the form of a logo, tagline, or specific design style, but it is also visceral and intuitive. So with all the buzz surrounding branding, how can you build a brand that will stand out?