Your nonprofit’s name is the foundation of your organization’s brand. It spreads by word of mouth and social media. It’s how your nonprofit appears in online search results. Award-winning naming expert, Devon Thomas Treadwell, shares the 3 principles of brain science that will help you create a more effective name for your nonprofit.
Storytelling is a major part of your brand, but it can be intimidating to craft a story that will captivate attention and inspire action. There is one simple formula you can use to focus your storytelling and motivate donors. When you put this story formula into practice, you’ll develop a strong brand story that will boost engagement and deliver concrete results. This story structure helps people to digest a complicated issue by giving them a simple and moving story to follow.