Breaking Out of Transactional Mindsets

When it comes to your nonprofit brand, people want to be a part of movements with groups that represent a bigger cause than themselves. If that’s the desire of most people, then why don’t more people rally behind nonprofit organizations? Simple: we’re operating in a completely different mindset.

Does branding really matter for nonprofits?

The line is starting to blur between social impact and nonprofit sectors. People are supporting businesses that give back to the world, and they are starting to expect that kind of philanthropy from every brand they support. What if a few well-invested resources in branding could get people to care about — and pay attention to — your cause?