BLOG
Insights to Help Grow Your Nonprofit
Behind the scenes: audience research for fan-centered branding & messaging
Donors and supporters get to know your nonprofit based on how you present visually, and what you say online. They want to see themselves in you, so knowing who they are is the first step. Any time a nonprofit embarks on a rebrand, brand refinement, or messaging strategy project, the process should start with audience research.
First Impressions – 4 Tips for Creating a Memorable Nonprofit Brand
We’ve all heard the old adage by Will Rogers, “You can’t get a second chance at a first impression,” but how do you know what kind of impression your nonprofit is currently making, if any impression at all? And moreover, how much can we influence it?
Accessibility Beyond the Building: How to Make Your Brand Welcoming for All
Although almost all buildings in the United States have been made to be more accessible since the Americans with Disabilities Act (ADA) was passed in 1990, most of our websites are still far from accessible.
Children Striving Together Receives NIKE, Inc. Grant
During the past 20 months, NIKE, Inc.’s Black Community Commitment has invested a total of $6 million to support 82 unique community-based organizations across 12 cities, and another $10 million to support 10 national organizations geared toward innovative local solutions across the three BCC pillars of economic empowerment, social justice and education innovation.
Better Nonprofit Naming Through Brain Science
Your nonprofit’s name is the foundation of your organization’s brand. It spreads by word of mouth and social media. It’s how your nonprofit appears in online search results. Award-winning naming expert, Devon Thomas Treadwell, shares the 3 principles of brain science that will help you create a more effective name for your nonprofit.
Breaking Out of Transactional Mindsets
When it comes to your nonprofit brand, people want to be a part of movements with groups that represent a bigger cause than themselves. If that’s the desire of most people, then why don’t more people rally behind nonprofit organizations? Simple: we’re operating in a completely different mindset.
Does branding really matter for nonprofits?
The line is starting to blur between social impact and nonprofit sectors. People are supporting businesses that give back to the world, and they are starting to expect that kind of philanthropy from every brand they support. What if a few well-invested resources in branding could get people to care about — and pay attention to — your cause?
How to Increase Your Online Donations
Raising money online can feel trickier than it actually is. Here are four ways to help you donors make giving money to your nonprofit organization online easy as 1, 2, 3.
Top 5 Branding Trends for Nonprofits in 2021
Whether last year ended on a high or low note, we can learn from these lessons and get ahead of the trends that will set the course for our sector in 2021. We’ve compiled a list of the top trends we’re watching as we enter 2021 and hope that they help your organization thrive this year!
Make Your ‘Thank You’ Mean More This Giving Tuesday
With the uptick of COVID-19 cases, this holiday season is going to be different than any we’ve ever experienced. While people were more active online at the beginning of the year, we’re now seeing people tune out and crave real human connection again. Learn how a little ‘thank you’ will go a long way this giving season.