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Insights to Help Grow Your Nonprofit

Leadership

5 Essential Resources for Nonprofit Leaders

While the world seems to have hit pause during the COVID-19 outbreak, this is actually the perfect opportunity to sharpen your leadership skills. Below are our favorite resources, from books to podcasts to magazines, that are sure to keep your mind sharp and your heart inspired. Take a look at one (or a few!) of these awesome resources — all of which are eye-opening and enjoyable!

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Branding

10 Ways to Strengthen Your Nonprofit During a Time of Crisis

Social distancing. Businesses closed. Scarcity mentality. Quarantine may not be what you expected for this season, and donations may not be flowing as freely as they were in February, but there are still great opportunities available while we wait for the storm clouds to clear. In this post we share our top 10 tips to help nonprofits thrive during a time of crisis.

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Branding

5 Tips for Building Brand Authenticity

Authenticity— it can’t be bought, it’s difficult to define, and it can be hard to measure. And yet it is essential to bolstering strength within a brand. In this post we share the five qualities of truly authentic brands. Together, these qualities combine to create undeniable brand authenticity. If you implement all five of these components, you’ll become a brand that people trust, prefer, and are proud to support.

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Social Media

The 5-Minute Mission Statement

Having a clear and compelling mission statement lays the foundation for your brand, but it can be really difficult to get right. Instead of wasting hours trying to come up with a lengthy statement no one will remember—or even finish reading—consider using this simple formula we’ve created to help break down your mission into its simplest and purest form.

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Fundraising

Please, Not Another 5K

5K runs are happening left and right these days, and they’re starting to stale. While 5Ks have done a lot of good over the years, the truth is that a race is simply not the best fundraising event for everyone. In this post, we’ll uncover the five keys to creating an unforgettable fundraising event for your organization.

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Branding

Building an Effective Brand: How to Stand Out in a World of Noise

We’ve all heard the word “branding” thrown around, but few people really understand what it takes to properly build a brand. It can take the form of a logo, tagline, or specific design style, but it is also visceral and intuitive. So with all the buzz surrounding branding, how can you build a brand that will stand out?

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Branding

How to Tell a Compelling Story

Storytelling is a major part of your brand, but it can be intimidating to craft a story that will captivate attention and inspire action. There is one simple formula you can use to focus your storytelling and motivate donors. When you put this story formula into practice, you’ll develop a strong brand story that will boost engagement and deliver concrete results. This story structure helps people to digest a complicated issue by giving them a simple and moving story to follow.

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