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Insights to Help Grow Your Nonprofit

Should bots take over creativity for your nonprofit?
Generative Artificial Intelligence (AI) may seem like a fantastic solution for nonprofits to save money on creative costs, but it could actually cause more harm than good to your brand if its power is not wielded responsibly.

Does branding really matter for nonprofits?
The line is starting to blur between social impact and nonprofit sectors. People are supporting businesses that give back to the world, and they are starting to expect that kind of philanthropy from every brand they support. What if a few well-invested resources in branding could get people to care about — and pay attention to — your cause?

How to Increase Your Online Donations
Raising money online can feel trickier than it actually is. Here are four ways to help you donors make giving money to your nonprofit organization online easy as 1, 2, 3.

Top 5 Branding Trends for Nonprofits in 2021
Whether last year ended on a high or low note, we can learn from these lessons and get ahead of the trends that will set the course for our sector in 2021. We’ve compiled a list of the top trends we’re watching as we enter 2021 and hope that they help your organization thrive this year!

Make Your ‘Thank You’ Mean More This Giving Tuesday
With the uptick of COVID-19 cases, this holiday season is going to be different than any we’ve ever experienced. While people were more active online at the beginning of the year, we’re now seeing people tune out and crave real human connection again. Learn how a little ‘thank you’ will go a long way this giving season.

Creative Challenge: Reimagine the “I Voted” Sticker
The “I Voted” sticker is a staple of elections and will soon be overrunning our Instagram feeds, but what if this little sticker looked more fun? Here’s a quick exercise to get your creative muscles warmed up.

How to Use Color to Give Your Brand Personality and Purpose
Color is the “secret sauce” of your brand, and if you wield its power wisely it can help people connect with your brand much more easily.

5 Essential Resources for Nonprofit Leaders
While the world seems to have hit pause during the COVID-19 outbreak, this is actually the perfect opportunity to sharpen your leadership skills. Below are our favorite resources, from books to podcasts to magazines, that are sure to keep your mind sharp and your heart inspired. Take a look at one (or a few!) of these awesome resources — all of which are eye-opening and enjoyable!

10 Ways to Strengthen Your Nonprofit During a Time of Crisis
Social distancing. Businesses closed. Scarcity mentality. Quarantine may not be what you expected for this season, and donations may not be flowing as freely as they were in February, but there are still great opportunities available while we wait for the storm clouds to clear. In this post we share our top 10 tips to help nonprofits thrive during a time of crisis.

5 Tips for Building Brand Authenticity
Authenticity— it can’t be bought, it’s difficult to define, and it can be hard to measure. And yet it is essential to bolstering strength within a brand. In this post we share the five qualities of truly authentic brands. Together, these qualities combine to create undeniable brand authenticity. If you implement all five of these components, you’ll become a brand that people trust, prefer, and are proud to support.