Insights to Help Grow Your Nonprofit
Should bots take over creativity for your nonprofit?
Generative Artificial Intelligence (AI) may seem like a fantastic solution for nonprofits to save money on creative costs, but it could actually cause more harm than good to your brand if its power is not wielded responsibly.
Save this List! 2023’s Top 9 Branding Trends for Nonprofits
2023 is already signaling to be a banner year for many nonprofits – with more access to graphic design than ever and Gen Z entering the market. In this post-pandemic era, there’s a big question both nonprofit marketers and their followers are asking: Who are we now?
Can Looking Good Actually Cost Your Nonprofit Donations?
For-profit companies and startups have an obsession with perception that has led to the idea of branding as a luxury that nonprofits can’t afford, but does looking too “put-together” actually help or hinder a nonprofit’s donations?
Needs, Not Wants: 9 Must-Haves for Nonprofit Branding
Understanding the ins and outs of branding can be overwhelming and it can be even more difficult to know which pieces of the branding process are worth the investment. Moving beyond the basics could be the beacon your brand needs to advance your mission further, faster!
Aging Like a Fine Wine: The 6 Key Stages of Your Nonprofit Brand’s Life
From founding days to middle age and succession – your nonprofit will go through many life stages and maybe even personality changes. In this article we’ll share the natural progression of a brand, as well as the best (and worst) times to work on your nonprofit’s brand identity.
How an Unexpected Surgery Launched HeartSpark Design
An interview with HeartSpark founder Lauren Atherton about what it’s like to run an agency alongside her chronic illness and the importance of accessibility in their creative work.
First Impressions – 4 Tips for Creating a Memorable Nonprofit Brand
We’ve all heard the old adage by Will Rogers, “You can’t get a second chance at a first impression,” but how do you know what kind of impression your nonprofit is currently making, if any impression at all? And moreover, how much can we influence it?
Accessibility Beyond the Building: How to Make Your Brand Welcoming for All
Although almost all buildings in the United States have been made to be more accessible since the Americans with Disabilities Act (ADA) was passed in 1990, most of our websites are still far from accessible.
Better Nonprofit Naming Through Brain Science
Your nonprofit’s name is the foundation of your organization’s brand. It spreads by word of mouth and social media. It’s how your nonprofit appears in online search results. Award-winning naming expert, Devon Thomas Treadwell, shares the 3 principles of brain science that will help you create a more effective name for your nonprofit.
Breaking Out of Transactional Mindsets
When it comes to your nonprofit brand, people want to be a part of movements with groups that represent a bigger cause than themselves. If that’s the desire of most people, then why don’t more people rally behind nonprofit organizations? Simple: we’re operating in a completely different mindset.