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Insights to Help Grow Your Nonprofit
Behind the scenes: audience research for fan-centered branding & messaging
Donors and supporters get to know your nonprofit based on how you present visually, and what you say online. They want to see themselves in you, so knowing who they are is the first step. Any time a nonprofit embarks on a rebrand, brand refinement, or messaging strategy project, the process should start with audience research.
5 Ways to Boost Credibility on a Budget
If the idea of branding has you seeing dollar signs right now there are simple ways to invest in your nonprofit’s credibility and reputation without breaking the bank. Here are 5 tips to help you build your nonprofit’s brand with little to no cost.
From Blah to Bold: Winning Font Combinations to Level-Up Your Website
Fonts are a great way to strengthen your nonprofit’s visual brand, but with so many options it can feel overwhelming to know which combinations are right! In this blog post, HeartSpark founder Lauren Atherton shares practical tips on how to pair fonts well, where to find her favorite fonts for free, as well as a few winning samples to help your nonprofit level up asap.
CoachArt Named 2023 Webby Award Honoree
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.
Should bots take over creativity for your nonprofit?
Generative Artificial Intelligence (AI) may seem like a fantastic solution for nonprofits to save money on creative costs, but it could actually cause more harm than good to your brand if its power is not wielded responsibly.
Save this List! 2023’s Top 9 Branding Trends for Nonprofits
2023 is already signaling to be a banner year for many nonprofits – with more access to graphic design than ever and Gen Z entering the market. In this post-pandemic era, there’s a big question both nonprofit marketers and their followers are asking: Who are we now?
Can Looking Good Actually Cost Your Nonprofit Donations?
For-profit companies and startups have an obsession with perception that has led to the idea of branding as a luxury that nonprofits can’t afford, but does looking too “put-together” actually help or hinder a nonprofit’s donations?
Needs, Not Wants: 9 Must-Haves for Nonprofit Branding
Understanding the ins and outs of branding can be overwhelming and it can be even more difficult to know which pieces of the branding process are worth the investment. Moving beyond the basics could be the beacon your brand needs to advance your mission further, faster!
Aging Like a Fine Wine: The 6 Key Stages of Your Nonprofit Brand’s Life
From founding days to middle age and succession – your nonprofit will go through many life stages and maybe even personality changes. In this article we’ll share the natural progression of a brand, as well as the best (and worst) times to work on your nonprofit’s brand identity.
How an Unexpected Surgery Launched HeartSpark Design
An interview with HeartSpark founder Lauren Atherton about what it’s like to run an agency alongside her chronic illness and the importance of accessibility in their creative work.