About HeartSpark

HeartSpark Design helps growing nonprofits identify their unique spark and present it proudly to the world. Lauren Atherton and her expert partners give small-team nonprofits makeovers from the inside out, beginning with audience research and ending with branding and websites that are designed for longevity and growth.

Lauren Atherton

It all started with a spark to the heart.

After surviving an emergency open-heart surgery in 2017, Lauren Atherton left the corporate design world to fulfill her dream of creating a design studio exclusively for nonprofits. That studio is HeartSpark Design. Together with trusted partners, Lauren helps nonprofits across the country level up their brands and websites. It’s truly a dream come true.

HeartSpark’s research-first design process has positioned clients to win major grants, secure game-changing partnerships, far exceed their fundraising goals, stress less, and enjoy their work more. Offering courses, assessments, and custom design packages, we’re proud to offer brand support for every budget.

Meet My Team

Trusted Partners

Our Guiding Beliefs

Great design grows support.

The research shows that unique, consistent branding builds trust and motivates people to choose some organizations over others. At HeartSpark, we have a deep conviction in the power of branding to help nonprofits stand out and steadily grow. 

Nonprofits deserve the best.

After a decade in the for-profit design world, Lauren knows what the best branding and design look like in practice. HeartSpark delivers top-tier design quality and client service resourcefully, to make the absolute most of small nonprofit budgets. 

Brand alignment makes doing good easier.

Brand strategy helps organizations raise more money and grow their fan bases. It also reduces workload and stress, boosts confidence, guides strategic decision-making, simplifies outsourcing, and the list of benefits goes on!  

Every leader should own their brand.

A basic understanding of branding is essential for marketing, fundraising, team building, partnerships, and more. Whether you are design savvy or a beginner, Lauren will teach you as much as you want to learn so you feel confident owning your brand.

“High-touch, intentional, thoughtful, engaged, creative, knowledgeable…these are great words to describe the owner of this great brand and her output. I’ve worked with HeartSpark for over 2 years and constantly recommend the business! Look no further.”

– Hilani Ellis, Founder of Exceptional Admins & Spark Dinners

Our Clients

You're in good company.

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Branding and marketing are often lumped together, but they serve two very different purposes. In this post, you’ll learn the real difference between branding and marketing, why the order matters, and how to set your organization up for more powerful, consistent, and aligned communications.
If talking about your nonprofit feels confusing or unclear, you’re not alone. The SPARK Strategy is a simple, powerful framework to help you confidently communicate your mission, connect with the right people, and inspire more support. In this post, I’ll walk you through exactly how it works and how to get started.
This post breaks down 5 smart strategies to help you build a great nonprofit website, guide visitors to action, and feel proud of how your nonprofit is being shared online.
In this post, I’m sharing the best (and worst!) times to rebrand your nonprofit. Plus how to plan around a milestone events, anniversary, and capital campaigns without overwhelming your team.
If your nonprofit website feels outdated or isn’t converting visitors into donors, these 3 simple fixes can start turning it around. Learn how to turn your site into a fundraising asset today.
If your fundraising feels harder than it should, your brand might be quietly working against you. Watch this quick video to learn how the right brand can help more of the right donors find YOU instead of chasing them.
Branding and marketing are often lumped together, but they serve two very different purposes. In this post, you’ll learn the real difference between branding and marketing, why the order matters, and how to set your organization up for more powerful, consistent, and aligned communications.
If talking about your nonprofit feels confusing or unclear, you’re not alone. The SPARK Strategy is a simple, powerful framework to help you confidently communicate your mission, connect with the right people, and inspire more support. In this post, I’ll walk you through exactly how it works and how to get started.
This post breaks down 5 smart strategies to help you build a great nonprofit website, guide visitors to action, and feel proud of how your nonprofit is being shared online.
In this post, I’m sharing the best (and worst!) times to rebrand your nonprofit. Plus how to plan around a milestone events, anniversary, and capital campaigns without overwhelming your team.
If your nonprofit website feels outdated or isn’t converting visitors into donors, these 3 simple fixes can start turning it around. Learn how to turn your site into a fundraising asset today.
If your fundraising feels harder than it should, your brand might be quietly working against you. Watch this quick video to learn how the right brand can help more of the right donors find YOU instead of chasing them.

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